ADVANCE
WITH CONVICTION
Aviation is rapidly evolving.
We make sense of it so you can move forward.
Advanced air mobility, AI, air traffic automation, drones, flight technologies and operations, business models and just about everything else in aviation are evolving in real time.
We help investors and industry leaders cut through noise, bridge gaps, and power the ideas that will define the next era of aviation.
Aviation is the essential artery of global connectivity
…but industry progress is slowed by misplaced technology bets and poorly managed deployments.
The Aspect Group pressure tests new ventures against dynamic realities–propelling key technologies forward, driving business growth, and enabling investors to accelerate ROI with greater confidence.
With over 30 years of experience building, regulating, and commercializing aviation developments–we know what works, what needs to evolve, and which opportunities to pursue.
For Investors
Pressure-test your aviation technology investment against real-world market, regulatory, and operational forces—reduce risk, find hidden opportunities, and build confidence before you commit capital.
For Business Leaders
Pressure-test your company or product commercial plan to find new value, clear roadblocks, sharpen execution, and accelerate growth.
Strategic Advisory Solutions
Custom-built insights and hands-on support from aviation industry practitioners to solve your most complex technology or investment challenges.
What Makes Us Different
The Aspect Group disrupts traditional diligence and breaks through barriers that prevent the aviation industry from adopting transformative technology. We provide bespoke commercial diligence to allocate capital effectively and realize returns sooner.
With a premier thought leadership network, we convene and connect aviation’s brightest minds to pioneer advances for a new era.
We Know the Field
With individuals averaging 35+ years of experience, we are the people who’ve built, bought, regulated, operated, and invested in aviation technology–we don’t study the industry, we've shaped it.
We Know the Problems to Solve
Our thought leadership, academic ties, and industry presence help you separate the problems worth solving from the mirages that waste capital.
We Know the Playbook
From safety culture to regulatory pathways, funding realities to deployment hurdles —we know what it really takes to bring aviation tech to market.
We Pressure-Test for Success
Our assessments put your investment or strategy through real-world forces to reveal its true chances of success or failure.
HELPING YOU:
Minimize Risk
We'll typically validate your thesis with 50+ industry experts so that you can move forward with confidence.
Accelerate Revenue
Accelerate time-to-revenue through focused execution guidance from people who've done it before.
Stay Ahead
Structure operations for rapid, resilient, focused implementation.
Avoid Costly Mistakes
Navigate the risks that others fall prey to by missing aviation's unique challenges.
About The Aspect Group
Our network of decision makers has been on every side of aviation technology deployment–introducing technologies to market, assessing and reviewing them within government agencies, and purchasing them for airlines, airports, and government operations.
We're not theorists or change-management generalists. We’re seasoned professionals whose distinctive expertise informs better investments.
The right questions: We’ve seen what kills investments in aviation technology. Our process pressure-tests ideas with multiple independent, experienced experts and surfaces the confirmation biases and blind spots that plague internal assessments.
The right people: Our network reaches every corner of aviation–from C-suites, to certification offices, to flight operations, to users, to the engineers who have designed those few transformative successes of the 21st century.
The results: We provide actionable investment intelligence in 4 to 6 weeks–identifying gaps, disconnects, and risks that can delay time-to-market, and devising solutions to get back on track.
Jim barry
PARTNER
35+ years in aviation and executive leadership
Founder & CEO, Celerity05
CEO & Director, PASSUR Aerospace
VP Tech and Mktg & Director, DIANON Systems
Captain, United States Marine Corps
MIKE WHITAKER
Partner
35+ years in aviation leadership
FAA Administrator
COO, Supernal
NextGen Lead
SVP, United Airlines
MIKE LEWIS
Partner
35+ years in research & executive leadership
Advanced air traffic mgmt design
Global OEM services, business growth, aviation safety
Boeing, VP Jeppesen, NASA
WILL MESSENGER
Partner
35+ years in executive leadership
McKinsey & Co
Harvard Business School
Board of Directors, ArQule, Inc.
Tony krug
Partner
35+ years in executive and financial leadership
CFO, Mack-Cali
Capital strategy and board-level financial oversight
Experience our:
CHALLENGE BRIEFING
1. Your product meets real customers.
2. Your leadership team presents to simulated buying teams composed of real operational decision-makers in the target market segment.
3. You know exactly how the market will respond—no speculation, no models, just reality.
4. You get focused, actionable feedback including value proposition, market fit, customer buying process, pricing, barriers to entry, competition, credibility, and your team’s presentation.
Tune into
The Vertical Space
podcast
We co-host the industry’s leading podcast at the intersection of technology and flight.
Listen Now
