Privacy Policy

Last revised on June 7, 2026

This privacy policy (this "Privacy Policy") explains how The Aspect Group ("The Aspect Group," "we," or "us") collects, uses, and discloses information related to our website located at theaspectgroup.com and its subdomains (the "Website"). By accessing or using our Website, you confirm that you have read, understood, and agree to the terms of this Privacy Policy. If you do not agree to the terms of this Privacy Policy, do not access or use the Website.

PLEASE READ THIS PRIVACY POLICY CAREFULLY. BY USING THE WEBSITE, YOU AGREE TO THE USE OF YOUR INFORMATION AS DESCRIBED HEREIN. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT ACCESS OR USE THE WEBSITE.

1. Modifications of Privacy Policy

We may modify or update this Privacy Policy from time to time, in which case we will update the "last revised" date at the top of this Privacy Policy. It is your responsibility to review the Privacy Policy periodically to view any such changes. Your continued use of the Website after any change constitutes your acceptance of the updated Privacy Policy. If you do not agree to any updates, please do not use or access the Website.

2. Information We Collect

In order to provide you with particular services, we may ask you to provide us with certain details or information about you. Information that you submit through our Website may include:

  • Information we collect directly from you, such as your email address and any information you choose to include in a communication with us
  • Information you provide when subscribing to our newsletter or other communications

We also automatically collect certain information about your interactions with the Website through the use of cookies and other tracking technologies. This may include:

  • Network location and IP address
  • Browser type and device type
  • Operating system and screen resolution
  • Referral sites
  • Date and time stamps of your interactions with the Website

3. Cookies and Other Tracking Technologies

We may use certain types of tracking technologies to analyze how users interact with our Website. You may control the way in which your devices permit the use of tracking technologies. If you so choose, you may block or delete our cookies from your browser; however, blocking or deleting cookies may cause some of the Website's functionality to work incorrectly.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

Most browsers accept cookies automatically. However, you may be able to configure your browser settings to use the Website without some cookie functionality. You can delete cookies manually or set your browser to automatically delete cookies on a pre-determined schedule.

4. Analytics

We use Google Analytics to help us understand how visitors use our Website. Google Analytics collects information such as how often users visit the Website, what pages they visit, and what other sites they used prior to coming to the Website. We use the information we get from Google Analytics only to improve our Website. Google Analytics collects the IP address assigned to you on the date you visit the Website, but not your name or other identifying information. More information about Google Analytics is available at policies.google.com/privacy.

5. How We Use Information

We use the information we collect to:

  • Operate and improve our Website
  • Respond to your inquiries and communicate with you
  • Send newsletters and other communications you have requested
  • Understand how visitors use our Website and what content is most useful
  • Comply with legal obligations

6. Information Sharing

We do not sell your personal information. We may share information with third-party service providers who assist us in operating our Website and conducting our business, subject to confidentiality obligations. We may also disclose information if required by law or to protect the rights and safety of The Aspect Group and others.

7. Your Choices

You may opt out of interest-based advertising by visiting https://app.retention.com/optout. Most web browsers also allow you to control cookies through their settings. Please note that disabling cookies may affect the functionality of our Website. If you have questions regarding the specific information about you that we process or retain, as well as your choices regarding our collection and use practices, please contact us using the information listed below.

8. Data Security

We take reasonable measures to help protect information about you from loss, theft, misuse, and unauthorized access. However, no security system is impenetrable and we cannot guarantee the security of our systems.

9. Links to Other Sites

Our Website may contain links to third-party websites, including our podcast on The Vertical Space and our newsletter on Substack. This Privacy Policy does not apply to those sites and we are not responsible for their privacy practices.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at hello@theaspectgroup.com.